Cera Sanitaryware Ltd is the best player in India’s sanitary market that supports quality products such as toilets, faucets, and tiles. In the world of house enhancement and construction, the Cera Sanitaryware Ltds evolved as a master of quality, creation, and dependability in the area of India’s sanitaryware sector. It is an NSE-based company and has evolved into the third biggest player in the 20% market share, with various products. In this blog, we will get to know about Cera Sanitaryware li, its history, products, financials, stock performance, and much more.
About Cera Sanitaryware Li
Cera Sanitaryware Ltd came into operation in the year 1980 and was a part of Madhusudan Industries Ltd. It began commercial production in the year 1986 with upgraded German Technology. The company is located in Kadi, Gujarat, emphasising sanitaryware such as basins and WCs and extending into faucets, tiles, and wellness products. Currently, it has a market share of 20% and is India’s third-largest sanitaryware company, with non-conventional wind as well as solar power.
They also include ISO certifications for quality, growth in capacity up to 8 million pieces, and exports to the Middle East and Africa. The promoters, such as Gujarat Ceramics Limited, have 37.8% with institutional investors at 20.45% and FIIs at 14.35%. All this is managed by Mrs Deepshikha Kahitan and traded as CERA on NSE.
The company mainly focuses on sustainable nature and establishing water-saving dual flush structures as well as eco-friendly tiles. Its aim focuses on creativity, satisfaction of the customer, and sustainable practices, investing up to 3-4% revenue.
Overview Table:
| Founded | 1980 (commercial production 1986); HQ: Kadi, Mehsana, Gujarat |
| Market Position | 3rd largest in India; ~20% organized sanitaryware share, 10% faucetware |
| Market Cap | Rs7,394 Cr (as of latest data) |
| Current Price | Rs5,685 (52W: Rs5,060 – Rs8,015) |
| Ownership | Promoters: 37.8-54.4%; FIIs: 14.3%; Institutions: 20.45% |
| Managing Director | Mrs. Deepshikha Khaitan |
| Production Capacity | 8 million pieces annually (sanitaryware); also tiles, faucets |
| Revenue Streams | Sanitaryware (47%), Faucets (40%), Tiles, Wellness; 39% from projects |
| Employees/Distribution | Over 800-1,100 dealers globally; exports to the Middle East, Africa (5% rev) |
| Financial Highlights | ROE: 18.3%; ROCE: 22.4%; Debt/Equity: 0.05; Dividend Yield: 1.15% |
| Sustainability | Water-saving tech (30% reduction), wind/solar power, ESG focus |
Products Offered: Sera Sanitaryware Li
Cera deals in a wide variety of brands such as CERA, Cera Luxe, Senator, and Italian luxury Isvea that cover contemporary house and projects. The products offered by Cera Sanitaryware are suitable for both the needs of urban and rural also from budget to premium alternatives. Given below are the details:
- Sanitaryware: It offers EWCs, wash basins, urinals, cisterns, seat covers, kids range, and special needs items.
- Faucets and Showers: Single/ quarter/half-turn faucets, sensor or touch models, kitchen sinks, health faucets, and showers.
- Tiles: Glazed vitrified, polished vitrified, ceramic floor and wall tiles.
- Wellness & other accessories: it provides bathtubs, shower panels, mirrors, kitchen sinks, steam cubicles, and bath accessories.
Financial Performance: Cera Sanitaryware Li
| Metric | Value |
|---|---|
| Market Cap | Rs7,394 Cr |
| Current Price | Rs 5,685 |
| 52W High/Low | Rs 8,015 / Rs 5,060 |
| P/E Ratio | 31.4 (TTM 29.82) |
| EPS (TTM) | Rs 190.92 |
| Book Value | Rs 1,054 |
| Dividend Yield | 1.15% |
Cera Sanitaryware Li Profit and Loss Trends
| Year | Sales (Rs Cr) | OP (Rs Cr) | OP % | PAT (Rs Cr) | EPS (Rs) |
|---|---|---|---|---|---|
| 2021 | 1,202 | 150 | 12% | 101 | 77.89 |
| 2023 | 1,803 | 293 | 16% | 210 | 161.2 |
| 2024 | 1,871 | 295 | 16% | 239 | 183.89 |
| 2025 | 1,915 | 293 | 15% | 246 | 189.51 |
| TTM | 1,935 | 285 | 15% | 235 | 180.4 |
Balance Sheet and Cash Flows: Cera Sanitaryware Li
If we talk about the total assets of Rs 1841 Crore by March 2025, the reserves are at Rs 1344 Crore. The lower debt offers stability, investments of Rs 702 Crore. Inventory days are at 163, and detor days are at 51. In 2025, the cash from operations was Rs 116 Crore, but investing outflows were Rs 258 Crores. The net cash flow is Rs 14 Crore. From 2014 it is 35% to 22% 2025.
Peer Comparison with Cera Sanitaryware Li
| Company | CMP (Rs) | P/E | MCap (Rs Cr) | Div Yld % | ROCE % | Qtr Sales Var % |
|---|---|---|---|---|---|---|
| Cera Sanitary. | 5,685 | 31 | 7,394 | 1 | 22.4 | -0.42 |
| Hindware Home | 336 | High | 2,814 | 0 | 3.62 | 676 |
| Ganga Bath Fitt. | 23 | 33 | 50 | 0 | 27.6 | 2.26 |
Stock Performance and Valuation: Cera Sanitaryware Li
| Metric | Value | Details |
|---|---|---|
| Current Price | Rs 5,685 | As of the latest data |
| 52-Week High/Low | Rs 8,015 / Rs 5,060 | Recent range |
| Market Cap | Rs 7,394 Cr | Leads sanitaryware peers |
| P/E Ratio (TTM) | 29.82 – 31.4 | Below industry avg 37.17 |
| P/B Ratio | 5 | Reflects growth premium |
| EPS (TTM) | Rs 190.92 | Steady earnings |
| Dividend Yield | 1.13 – 1.15% | Payout ratio 32.5% |
| Stock CAGR (10 Years) | 11% | 5 Years: 13%; 1 Year: -21% |
| ROE / ROCE | 18.3% / 22.4% | Strong returns on capital |
| Debt to Equity | 0.05 | Nearly debt-free status |
Pros and Cons: Cera Sanitaryware Li
| Pros | Cons |
|---|---|
| The company is almost debt-free (Debt/Equity: 0.05). | Poor sales growth of 9.63% over the past 5 years. |
| Healthy dividend payout of 32.5% (Yield: 1.15%). | Recent quarterly profit dip (-16.79% YoY in Q2). |
| Strong ROE at 18.3% and ROCE at 22.4%. | TTM profit growth slowed to -2%. |
| Market leader with 20% share in the organized sector. | Stock underperformed 1-year return (-21%). |
Disclaimer: “The above information is only for informational purposes, so not be regarded as financial, investment, or legal advice. The prices may change as per the market. Readers of this blog are advised to always consult a financial advisor before making any investment. The blog and author do not guarantee the accuracy.”
Conclusion
The Cera Sanitaryware Li illustrates the creation in Idai’s competitive sanitaryware market, integrating powerful fundamentals such as near-zero debt, ROE of 18.3% and a wide range of products with brands such as CERA Luxe and Senator. The future export expansion, wellness products, and project sales will increase in 2025 and after.
