Nose Ornaments are the decorative accessories and the represented as the icon of identity, culture, and elegance in South Indan society. Mookuthi means nose ornament in the Tamil language, which is an artisanal brand in Chennai, India. It integrates the rich heritage of South India with Western designs. mookuthi – artisanal philosophy is rooted in storytelling, tradition, as well as supporting craftsmanship. It makes every nose ornament an expression of culture and artistry. In this blog, we will tell you about Mookuthi – Artisanal, its origin, features, collections, how to register, prices, pros and cons, as well as much more.
Mookuthi – Artisanal: Origin

Mookuthi was founded in the year 2018 by Sarath Selvanathan. The brand represents the South Indian heritage nose ornament. In 2015, Sarath Selvanathan designed a nose ornament for a friend with a replacement of a simple diamond pin. This motivated him to know the tradition of nose ornaments deeply, integrating history with modernity as well as making ornaments that tell some stories. The brand took its inspiration from Tamil Nadu’s Temple architecture, traditional Kolam art, and regional narratives. It brings out the traditions in modern forms.
Overview table:
| Founded | 2018 |
| Founder | Sarath Selvanathan |
| Location | Chennai, Tamil Nadu, India |
| Specialty | Artisanal nose ornaments blending heritage & art |
| Materials | 22-carat gold, diamonds, gemstones |
| Services | Bespoke designs, nose piercing |
| Online Presence | Website, social media (Instagram, Facebook) |
| Appointment Options | In-store, video call consultation |
Features of Mookuthi – Artisanal
Given below are the main features of mookuthi – artisanal nose ornaments that make the brand unique:
- Culture Storytelling: Every mookuthi nose ornament is motivated by South Indian Heritage from temple’s architecture, traditional arts like kolam, Chettinad, as well as local narratives, making each and every ornament a miniature work of art that tells a cultural story.
- Unique Artisanal Craftsmanship: It is handcrafted by expert and skilled artisans using the techniques like time-honored, which gives advanced quality and identity in every ornament. The brand integrates tradition and modern techniques to make the craftsmanship unique.
- Materials used: The brand uses 22-carat gold, which is specialized in high purity. It is sourced with diamonds, rubies, meenakari work, and others that give a luxury and cultural ornament experience.
- Customisable Service: Mookuthi’s artisanal focuses on selecting the correct nose ornament associated with individual nose profiles and the style they prefer. The appointment is available offline and online through video call consultations.
- Wide Collection: The brand has a broad range of collections with detailed antique and regional patterns. The designs include Antique, Atthangudi, Kolam, and custom bespoke ornaments.
- Other Services: Mookuthi gives professional nose piercing appointments and customizable advice, as well as ornament sales. The mookuthi – artisanal fulfills every customer’s needs.
- Hypoallergenic Nature: Various designs are made of materials like 925 hallmark silver for lighter, skin-friendly alternatives, particularly for everyday wearers. It holds the properties of Hypoallergenic.
Collections: Mookuthi – Artisanal
Given below are the collections of nose ornaments with a wide range of categories, such as antique, atthangudi, timeless, kolam, and closed setting. Given below are the details:
| Collection Name | Inspiration | Material | Unique Feature |
|---|---|---|---|
| Antique | Temple carvings | 22-carat gold | Brushed, antique finish |
| Atthangudi | Chettinad floor tiles | Gold, gemstones | Colourful, patterned designs |
| Timeless | Classic & Modern art | Diamonds, gold | Versatile, traditional-modern |
| Kolam | Tamil floor art | Gold, diamonds | Series of 8 evolving designs |
| Closed Setting | Contemporary chic | Diamond, gold | Minimal, secure setting |
Step-by-Step Guide: How to Register and Schedule an Appointment at Mookuthi – Artisanal

The whole process is simple and easy to register and schedule an appointment. Given below are the steps:
Registration Process
- Go to the official website of Mookuthi https://mookuthi.com/
- You can generate an account by signing up with the help if Email ID and creating a password.
- After registration, you can have access to new collections and updates on events and appointments.
- Also, you can reach its social media platforms on Instagram and Facebook for guidance and help.
Scheduling an Appointment
- Offline Appointments: To visit the Chennai store, with the help of book an appointment on its official website. By visiting the store, the customers can choose and try from the various designs, receiving professional guidance and choosing ornaments suited to their nose.
- Video Call Appointments: Those who live far from the store and are unable to visit there can opt for the option of Video call appointments and get the expert’s advice on collections and fittings.
- Nose Piercing Appointments: Mookuthi offers professional nose piercing services by making a booking. It ensures an all-round and safe experience of wearing nose ornaments.
Mookuthi – Artisanal Prices
Are you curious about the prices of mookuthi nose ornaments? Given below is the table for detailed mookuthi – artisanal prices:
| Nose Ornament Type | Description | Approximate Price Range |
|---|---|---|
| Simple Gold Studs | 22-carat gold small nose pins | Rs12,000 – Rs25,000 |
| Diamond Nose Pins | Gold pins with diamond accents | Rs30,000 – Rs1,50,000+ |
| Artistic/Antique Series | Temple-inspired, antique finish | Rs25,000 – Rs70,000 |
| Gemstone Embedded Pins | Gold with precious stones | Rs35,000 – Rs1,00,000 |
| Custom Designs | Tailored bespoke pieces | Prices vary on request, generally starting at Rs50,000 |
| Clip-on/Non-Pierced | Gold finish with stones (non-pierced) | Rs300 – Rs1,000 (for accessory style) |
Social Media Handles
Mookuthi – artisanal Instagram has 61,6K followers and on Facebook has 8.8K followers. Other than these two platforms, the Mookuthi does not have any other social media presence. Given below are the details:
| Social Media Platforms | Followers | Username |
|---|---|---|
| 61.6K | @mookuthiofficial | |
| 8.8K | Mookuthi |
Mookuthi – Artisanal Pros and Cons You Should Know Before Visiting
Given below are the pros and cons of mookuthi – artisanal for your better understanding, and you should know:
| Pros | Cons |
|---|---|
| Deep cultural connection and storytelling | Higher price range due to artisanal nature |
| Handcrafted, unique designs | Limited physical store locations (primarily Chennai) |
| Personalized customer appointments | Appointment-based shopping may require planning |
| Nose piercing services offered | Customization lead times can be longer |
Disclaimer: This is only for informational purposes. All the information about Mookuthi – artisanal is taken from available sources. Use the above information at your own risk; the author is not responsible for any kind of inconvenience. The blog does not promote any website or platform.
Conclusion
Mookuthi – Artisanal is a cultural movement that revives the South Indian artisanal nose ornaments as the icon of identity, artistry, and heritage. Mixing the craftsmanship with storytelling joins every mookuthi wearer to their roots. It offers an unforgettable, timeless, and meaningful design crafted with cultural pride.
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