How an Indian startup is transforming the screen time in India to skill time one bite-sized video at a time. Imagine a young employee in Lucknow who spends almost four hours daily on her phone, the majority of which time is spent going through the reel which is entertaining yet never informative. She is interested in learning the basics of share market, or learning how to speak better English, or learning how to start a small online business, but all sites she goes to are either in English which she can hardly understand, or limited the good stuff under a high cost or force her to go and attend a four-hour lecture she simply does not have the time to attend. It is the niche that the first edutainment OTT platform in India, Seekho App was created with the purpose of sealing.
The Seekho app comes at the time when India boasts of 800 million smartphone users with a third of them spending over eight hours a day on their screens. What made the question its founders posed in 2020 not only beautiful in its simplicity but also elegant was the following: what if scrolling could be also learning? The question and the platform that resulted in it have since led to 25 million monthly active users, the highest levels of venture capital and a business model that serious investors now place a valuation of about 1540 crore.
What Is Seekho App?
The Seekho application is a brief learning and skill-building app that provides the content in the form of three to five minutes videos in Hindi and in the regional languages like Tamil and Telugu. It should be considered a sort of subscription-based alternative to browsing endlessly on YouTube, but all the videos here are properly curated to achieve learning results and not watch time. The platform brands itself as gamified Tik Tok with Udemy to Indian masses, and, in fact, this description is so far holding very well.
Seekho app is a learning platform that operates under the Keyaro Edutech Private Limited with the purpose of addressing the issues that truly make a needle move in the aspirational middle-class Indian population and this includes digital marketing, personal finance, entrepreneurship, government exam preparation, mobile tips, and soft skills development. The platform has students, job seekers, early-career professionals, and self-employed people who desire systematic and cheap advice without the scholarly burden of the conventional edtech websites.
| Detail | Information |
| App Name | Seekho |
| Full Brand Name | Seekho — India’s First Edutainment OTT Platform |
| Tagline | “Edutainment on Tap for the Next 500 Million Indians” |
| Founded | 2020 |
| Registered Entity | Keyaro Edutech Private Limited |
| Headquarters | Bengaluru, Karnataka, India |
| Co-Founder & CEO | Rohit Choudhary |
| Co-Founder & COO | Keertay Agarwal |
| Co-Founder (Tech Lead) | Yash Banwani |
| Founders’ Background | IIT Kanpur alumni; previously worked together at Kuku FM |
| Platform Type | Short-form learning / Microlearning / Edutainment OTT |
| Content Format | 3–5 minute bite-sized video lessons |
| Languages | Hindi (primary), Tamil, Telugu; expanding to more |
| Content Library | 10,000+ video courses |
| Instructors | 250+ subject-matter experts (“Seekho Gurus”) |
| Monthly Active Users | 25 million+ |
| Paid Subscribers | 2 million+ |
| Target Audience | Students, job seekers, early-career professionals, self-employed individuals |
| Primary Focus Topics | Digital marketing, personal finance, entrepreneurship, govt. exam prep, mobile tips, soft skills |
| Pricing Model | Freemium — ₹1 trial (3 days) + ~₹199/month subscription |
| Revenue Model | Subscription + ad-supported free tier |
| FY24 Revenue | ₹11.5 crore (475% YoY growth from ₹2 crore in FY23) |
| FY24 Net Loss | ₹4.6 crore |
| Total Funding Raised | $42.3 million (₹~355 crore) across 5 rounds |
| Latest Funding Round | Series B — $28 million (August 2025) |
| Series B Lead Investor | Bessemer Venture Partners |
| Other Series B Investors | Goodwater Capital, Lightspeed Venture Partners, Elevation Capital |
| Post-Money Valuation | ₹1,540 crore (~$180 million) |
| Largest Shareholder | Elevation Capital (22.73% stake) |
| Angel Investors | Gaurav Munjal (Unacademy), Anupam Mittal (Shaadi.com), Alok Mittal, Zishaan Hayath, and others |
| Competitors | Physics Wallah, upGrad, Unacademy, Coursera, Pocket FM |
| Platforms Available | Android (Google Play Store), iOS (Apple App Store) |
| Login Method | Indian mobile number + OTP (no Google/social sign-in) |
| Self-Description | “Gamified TikTok meets Udemy for Indian masses” |
| AI Strategy | AI-powered personalised learning journeys (post-Series B roadmap) |
| International Expansion | US market targeted within 2–3 quarters (as of early 2026) |
| Official Website | seekho.in |
The content library of Sekho now has over 10,000 video courses that have been created by over 250 subject-matter experts ,also known internally as Seukho Gurus and is now one of the most prolific microlearning platforms in the country. Seekho is betting on habit-forming learning, which is completed daily in a commute, during a lunch break, or five stolen minutes between meetings unlike competitors who focus on certification and long-form course completion.
Seekho App Founder Story: IIT Kanpur To 1500 Crores Valuation
Before becoming co-founders, the three IIT Kanpur alumni established the Seekho app in 2020 having been friends more than twelve years. The company has Rohit Choudhary as the CEO, Keertay Agarwal as the COO, and Yash Banwani as its technology head. The three collaborated with Kuku FM – India audio content platform before they made the decision to invest their expertise of product, growth and engineering into another form of learning company.
The ban of June 2020 on Tik Tok that created a content creator vacuum in India provided an opening to the founders. Live events Seekho increased its focus on educational material in Hindi (that is, targeting earners below 50,000 a month) at a time when other apps were hastening to copy the entertainment formula pioneered by TikTok. The founders had to withstand multiple investor rejections, ran out of funding on more than one occasion and almost closed down before achieving product-market fit.
The strength of that has been justified. The operating revenue of Seekho increased by 475 percent to 11.5 crore in FY24 compared to the year before 2 crore. In August 2025, the business shut a 240-crore Series B, which was headed by Bessemer Venture Partners, with other investors that comprise Goodwater Capital, Lightspeed Venture Partners, and Elevation Capital, with a post-money valuation of around 1540 crore, a 4.6-fold increment relative to the preceding round.
App Download Process And Logging in
It is very easy to download the Seekho app. The application can be used both on Android and iOs.
Step-by-Step Download Guide
- Open Android (Google Play Store) or iOS (apple App Store).
- Click on Search and type Seekho Short Learning Videos and press install.
- After it is installed, open the app and then feed in your Indian mobile number.
- Authenticate with OTP- Verify with a phone number is the only option at Seekho at the moment.
- Select a free trial ( 1 in 3 days) or start to browse free content.
- Sign up to the monthly subscription (around 199/ month) to have access to everything.
| Practical TipThe 3-day trial period can be used before subscribing to evaluate the quality of the courses under the particular category of interest. The content is a lot of premium that is disproportionately distributed over categories. |
List Of Seekho App Courses: What You Really Learn
The content library of Seekho covers over ten categories and is structured in such a way that it is more practical and job-oriented instead of academic qualifications. The following is a breakdown of learning areas that are trending through the platform.
Career and Business
Online Earning: Content creation monetisation, Freelancing basics, a andffiliate marketing.
Business Growth: Sales funnels, customer acquisition, and small business operations.
Digital Marketing: Social media marketing, Ads basics, Ads management.
Entrepreneurship: Ideation, startup essentials, business plans.
Finance And Wealth
Share Market: The fundamentals of equity investment, interpreting charts, mutual funds investment.
Personal Finance Budgeting, tax-saving strategies in Hindi, insurance.
Digital Skills And Technology
Mobile Tricks: Android Smartphone and iOs Smartphone, Productivity.
Technology foundations: Cloud, AI, app application tutorials.
Online Business: E-commerce set-up, WhatsApp Business, online payments.
Government And Personal Development
English Speaking: Conversation English at workplace.
Soft Skills: Interview, time management, communication.
Sarkaari Keam: How to use government portals, applying to schemes, DigiLocker.
Photography: Social media, editing, creation of content, mobile.
What Makes Seekho App Unique
The architecture of the platform of Seekho app is lean. Any design choice is aimed at a single purpose: lessen the friction between a user and his/her next useful knowledge.
The scroll behaviour that is already present in Indians as a short-form video format (35 or less minutes) makes it much easier to establish a habit of learning every day than it is in platforms that require forty-five minutes of time per session. Vernacular-first model, with Hindi as the initial language with the additions of Tamil and Telugu, provides Seekho with an overwhelming edge over English-only ones, such as Coursera or even some of upGrad. An inexperienced student in Patna or Coimbatore will be able to begin watching without any language barrier.
It also features interactive quizzes between video clips, live lessons with Seukho Gurus, a content discovery feed which is based on short-video apps. Users are able to browse using trending topics or subscribe to individual instructors to create a more personalised learning experience instead of a predetermined one.
Having the Series B capital invested in the development of an AI-first technology stack, Seekho can now use machine learning to suggest the next pertinent video in the watch history and objective of learning. This puts it a notch nearer to the Netflix for Learning. the founders have always described the company as acting as the algorithm unearths the correct content at the correct time, instead of requiring the user to go searching.
Seekho App Pros And Cons
Having analyzed the user review of the app stores, founders interview, and money disclosures, the following is a subjective evaluation of the areas where Seekho app is performing well and where it is yet to perform.
| Pros | Cons |
| Hindi-first content — accessible to non-English speakers | Phone-number-login only — no Google or social sign-in |
| 10,000+ courses across 10+ practical categories | Most premium content locked behind paywall |
| Affordable at ~₹199/month vs. traditional edtech | UPI autopay can be hard to cancel for some users |
| 3–5 min format builds sustainable daily habits | Content depth varies — some topics lack advanced modules |
| 250+ curated Gurus with domain expertise | No recognised certifications for career credentials |
| 25 million+ monthly active users signal strong product fit | FY24 still reported a net loss of ₹4.6 crore |
| AI-powered personalisation increasingly refined | Limited content in Tamil, Telugu vs. Hindi |
| Available on Android and iOS | Not ideal for English-fluent professionals wanting depth |
5 Smart Ways To Use Seekho App Effectively
- Start with a micro-goal, which is, Select one thing (e.g. Share Market basics) before searching the entire library. Little by little watching brings down retention.
- Take the trial with you -The 3 day trial is free of charge. Test the depth of the target category that you are going to subscribe to.
- Subscribe to particular Gurus – It is more important to subscribe to the channel of an instructor to get his or her new content directly instead of being dependent on the algorithm.
- Pair watching + action — After each of the modules, such as Instagram marketing, implement one tip. The short form learning is effective when combined with the short-form practice.
- Set up autopay early enough – Create a reminder in your calendar by the time your trial period runs out and turn it off in your app settings or your UPI payment application in case you change your mind.
Seekho Vs Competitors: Its Position In Indian EdTech
- The Indian market is competitive in the edtech sector. The main competition that Seekho faces is of a very different nature, as on the one hand, it is long-form platforms such as upGrad, Unacademy, and Coursera, whereas on the other hand, it is free content platforms such as YouTube Shorts and Instagram Reels. Neither pole is what Seekho is, small-scale, edited, vernacular, and subscription learning.
- YouTube and Reels are free but lack any type of curation, dependability, and there is no learning course. upGrad and Coursera are both good and credentialed with relatively high prices (usually 30000 to 3 lakh per course) and time requirements that are prohibitively expensive to the aspirational middle class. Seekho fits perfectly in the middle of the two, being more organized than YouTube, cheaper and quicker than upGrad, and not language-focused like the two.
- The fact that the number of 25 million monthly active users of the company is increasing at a rate of 60 percent quarter-on-quarter, coupled with investor confidence in the company by the Bessemer and Lightspeed indicate that the market has affirmed this positioning. The international chapter of this company started with its next ambition, which is expansion into the United States in two to three quarters, and this is aimed at the Indian diaspora.
Is Seekho App Worth In 2026?
To an Indian student interested in learning about investing, to a job hunter who needs to know how to speak English and interview better or to a small business owner who wants to learn about digital marketing in their native language, Seekho is a good choice in 2026 as one of the most affordable investments in professional skills. It is insignificant at about 199/month when it comes to 10,000 plus videos.
In case you require a recognised qualification or technical expertise at an advanced level ,such as in data science or cloud architecture, you will still require a platform that can be constructed to that effect. However, in the knowledge base that opens the door to career advancement, the type of work-relevant skills that truly raises monthly earnings, the Seekho learning application is truly worth paying something because the user interface is introduced to Indians at the place they already spend: on their phones, watching short video clips.
Get the Seekho app today, go through the three-day trial and just begin with one topic that you have been wanting to learn since months. Unless you are extraordinarily disciplined, five minutes a day will come even faster than you thought.
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